[video-l] Publicity re video streaming and content distribution

[Stef van der Ziel]

Hi streamers,

In addition to yesterdays interesting meeting, I'd like to state that  
we want to offer expertise and technology in future discussions and  
prototyping projects. I already collected some material:

- Glossary. We have a term list that is composed from a lot of terms  
used in these industries. Feel free to mail additions. It's available  
at: http://www.jet-stream.nl/promo/jsbv-begrippenlijst.pdf

- View analysis. (Don't confuse views with hits. Hits are measured by  
webpages and scripts and don't say much about real viewing  
behaviour). We have a Dutch FAQ on view analysis, log processing,  
filtering and reporting, what our approach is, and why it's so  
important, at http://www.streamstat.nl/faq.html

- Streaming basics. This Dutch Wiki page explains the basics of  
streaming media. http://nl.wikipedia.org/wiki/Streaming_media

- Cases. We believe that longtail content is best stored and served  
centrally, that live streams should be multicast where possible  
(within the requirements of manageability and reporting!) and that  
high volume content should be decentralized. Decentralization is not  
new, (we did this in 1997 for events, Akamai does this, Streamgate,  
etc.), but what is new, is that we need discussion on costs and  
business cases. I'm specifically interested in finding a business  
case together with ISP's for rolling out distribution servers,  
maintaining them, and the case for network scaling (for which phasing  
is important: scaling nowadays is not needed, but will be on a mid- 
term).

- Strategy. More or less discussed, is: what is the real strategy to  
use this technology. For ISP's it could be an added value to attract  
broadband customers. Or a business model where network capacity is  
sold to content publishers. Will these 'open play' activities compete  
with 'triple play' IPTV activities? Are publishers/broadcasters  
looking for independent and open distribution? Will you introduce  
more ad-sponsored programs? Paid services? Or are the web activities  
a part of a possible cross-media deal with network operators (IPTV,  
WebTV, etc)? Who are the physical distributers in the value chain:  
the broadcaster, the 3rd-party facilitator or the network owner? I'd  
love to see some discussion on this topic!

- Video Exchange. One of the fundaments for the current discussion.  
We have stated that we do not believe in a central, monolithic role  
for one party to rollout and manage a multi-network distribution  
environment. We think that AMS-IX is the real neutral territory to  
make this happen, and that development and operations can be  
fulfilled by multiple parties who can join forces or compete. We have  
done vast research on this topic in the past, have discussed  
features, models and needs with ± 50 industry players and wrote a  
robust plan that offers all core technological elements and an open  
framework architecture to make this happen, called VDO-X. We maintain  
an informative (Dutch...) website at http://www.vdo-x.net to which  
was referred by the speakers. It has a list of most important 10  
conditions for such a facility and a FAQ.

We have some example projects where we manage VOD publishing on  
decentralized networks, using multiple streaming formats, and also  
have samples where we set up relays from multicasts to unicasts in  
WMV, MP4, 3GP environments. Feel free to contact me for demos and  
explanation, but I'd prefer to demo all this in the next meeting,  
since I have a tight agenda.

Happy streaming,

Stef


Stef van der Ziel - stef at jet-stream.nl - 06 234 06 348
Ma & Vr: Groningen & Di: Hilversum, Mediapark

Jet Stream BV - www.jet-stream.nl - 035 677 23 00
www.streamstat.nl - www.vodcast.nl - www.streamzilla.nl - www.vdo-x.net


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